My Briefcase

A one-stop shop for all the resources you need to stay ahead of the curve

photo of Brad Cross

Brad Cross

Director, Advisor Sales - Ottawa-East

Phone

Email

Brad.Cross@bmo.com

I specialize in helping Investment Advisors better meet the needs of investors, by developing long-term partnerships, acting as a resource, and an idea-generator in their portfolio construction, decision-making and business-building initiatives.

I've worked in the financial services industry since 1994, in a variety of roles. My previous experience as investment advisor allows me to better understand the challenges advisors face. My years of experience allow me to better understand what clients need and expect from their sales partners. I am able to excel at this by focusing on unique marketing and tax strategies that help Advisors manage and grow their business. I possess expert product knowledge in managed assets, mutual funds, ETF's and segregated fund products, which gives me – and our Advisor partners – a competitive edge.

I consider my strengths to be relationship building, relationship management, business development, effective communications and presentation skills and an ability to plan and implement sales strategies designed to achieve the goals of the business.

Briefcase

My Featured Items

Key current insights and product information

Managed Accounts Resource Briefcase

Advisor Support

Fund Codes, forms, fund facts, CE credits and more

Convergence Investing

Auto Callable Structured Notes fund

Investment Strategy Resources

Tools to help build resilient portfolios

BMO Concentrated Global Equity Fund

Profile Commentary

BMO Concentrated Global Balanced Fund

Overview Sales Aid

BMO Enhanced Dividend Funds

Monthly Update - F Series Monthly Update - Advisor Series

BMO Low Volatility Canadian Equity Fund

Sales Aid Advisor Profile Series F Profile

BMO Guaranteed Investment Funds

BMO Guaranteed Investment Funds Website BMO Guaranteed Investment Funds Guide (Advisor) BMO Guaranteed Investment Funds Guide (Client) BMO Guaranteed Investment Funds Product Overview BMO Guaranteed Investment Funds Performance Report

Tactical Funds

Tactical Funds – ETF Capital Management Inc. Tactical Funds – SIA Wealth Management Inc.

Fixed Income

BMO Fixed Income Metrics

BMO Aggregate Bond ETF Fund

Sales Aid Fund Profile - Series F Fund Profile - Advisor Series

BMO Ultra Short-Term Bond ETF Fund

Sales Aid Fund Profile - Series F Fund Profile - Advisor Series

BMO Corporate Bond ETF Fund

Sales Aid Fund Profile - Series F Fund Profile - Advisor Series

BMO Sustainable Global Multi-Sector Bond Fund

Sales Aid Fund Profile - Series F Fund Profile - Advisor Series

BMO Mortgage and Short-Term Income Fund

Sales Aid Fund Profile - Series F Fund Profile - Advisor Series

Alternative Assets

BMO Partners Group Private Markets Fund BMO Partners Group Private Markets Fund - Investor Presentation BMO Partners Group Private Markets Fund - Client Aid BMO Partners Group Private Markets Fund - Subscription and Redemption Schedule

BMO Guaranteed Investment Funds (GIFs)

Product Information

Product Overview 607E BMO GIF Investor Kit Advisor Guide 594E Introducing BMO GIF 851E Key Features and Markets 785E All-in-One Investment Solutions 789E Annuity Settlement Option 834E Quick Start Guide for Advisors 828E BMO Sustainable Global Multi-Sector Bond GIF 954E Why BMO Guaranteed Investment Funds (BMO GIF) 959E Estate Planning with Segregated Funds - Common Ownership Structures - Advisor Guide 952E BMO GIF Fund Performance Portal BMO GIF Performance Report

Client Material

Client Guide 595E Are Segregated Funds Right for You? 598E BMO GIF Taxation Basics 820E Lead Consumer Brochure 596E Monthly Savings Brochure 599E Lock in investment growth automatically with BMO GIF 100/100 909E Understanding the Probate Process WealthLink for Investors 843E WealthLink: Access client account information Don't let age be an obstacle: Segregated fund strategies for elderly clients Common Ownership Structures and Tax Implications The Estate Wedge - Using BMO Seg Funds Segmenting for Seg Funds - Think about your existing Clients/Prospects

Point-of-Sale Material

Information Folder and Policy Provisions 602E Fund Facts 773E Investor Profile Questionnaire 615E Appointing Parties to Your Segregated Funds Policy

Client Videos

BMO Guaranteed Investment Funds Introducing BMO GIF Protect Your Savings: GIF 100/100 BMO GIFs More For Your Loved Ones

Applications & Administration

BMO GIF Application 592E BMO GIF Application Nominee 589E BMO GIF Application TFSA 642E New Procedures for Electronic Documentation 881E BMO GIF Subsequent Transaction Form 611E Transfer Authorization for Registered and Non-Registered Investments 857E Annuity Settlement Option Application Form 838E BMO GIF Limited Trading Authorization Form 613E BMO Guaranteed Investment Funds (GIF) Client Name Based Series - Client Account Agreement 957E Verification of Identity and Third Party Determination 576E Politically Exposed Persons Questionnaire 420E

Fact Finders & Planning Documents

Reason Why Letter 817E Executor Task List 847E Estate Planning Fact Finder 846E Business Owner Fact Finder 848E BMO GIF Performance Portal

Business Building

Effective practice management tips and new industry trends

Please contact me to set up a meeting and I can present you with these value-add materials to benefit your practice.

Generating Virtual Leads:
- Lay groundwork with our Virtual Prospecting Action Plan
- Set easily achievable goals to grow your business online
- Build a referral and COI network through digital channels
- Explore our new digital guide, LinkedIn^TM for Advisors

Price of Advice:
- Quantify the measurable impact you have on your clients’ investments
- Clearly explain the services you offer and your worth using data-driven facts
- Engage in positive, proactive dialogue
- Turn the discussion into a conversation about long-term value

Succession Planning:
- Develop your own roadmap
- Create a graceful handoff for you – and your clients
- Accelerate growth and scale
- Establish clear, measurable and achievable goals

Follow BMO

“BMO (M-bar roundel symbol)” is a registered trademark of Bank of Montreal, used under licence.

BMO Global Asset Management is a brand name under which BMO Asset Management Inc. and BMO Investments Inc. operate. Certain of the products and services offered under the brand name, BMO Global Asset Management are designed specifically for various categories of investors in a number of different countries and regions and may not be available to all investors. Products and services are only offered to such investors in those countries and regions in accordance with applicable laws and regulations. BMO Financial Group is a service mark of Bank of Montreal (BMO).

BMO ETFs are managed and administered by BMO Asset Management Inc., an investment fund manager and portfolio manager and separate legal entity from Bank of Montreal. Commissions, management fees and expenses all may be associated with investments in exchange traded funds. Please read the prospectus before investing.

Exchange traded funds are not guaranteed, their values change frequently and past performance may not be repeated.

BMO Mutual Funds are managed by BMO Investments Inc., which is an investment fund manager and a separate legal entity from Bank of Montreal.

Commissions, trailing commissions (if applicable), management fees and expenses all may be associated with mutual fund investments. Please read the ETF facts, fund facts or prospectus of the relevant mutual fund before investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated.

For a summary of the risks of an investment in the BMO Mutual Funds, please see the specific risks set out in the prospectus. ETF Series of the BMO Mutual Funds trade like stocks, fluctuate in market value and may trade at a discount to their net asset value, which may increase the risk of loss. Distributions are not guaranteed and are subject to change and/or elimination.

Distribution yields are calculated by using the most recent regular distribution, or expected distribution, (which may be based on income, dividends, return of capital, and option premiums, as applicable) and excluding additional year end distributions, and special reinvested distributions annualized for frequency, divided by current net asset value (NAV). Distributions are not guaranteed, may fluctuate and are subject to change and/or elimination. Distribution rates may change without notice (up or down) depending on market conditions and net asset value (NAV) fluctuations. The payment of distributions should not be confused with a BMO Mutual Fund’s performance, rate of return or yield. If distributions paid by a BMO Mutual Fund are greater than the performance of the investment fund, your original investment will shrink. Distributions paid as a result of capital gains realized by a BMO Mutual Fund, and income and dividends earned by a BMO Mutual Fund, are taxable in your hands in the year they are paid. Your adjusted cost base will be reduced by the amount of any returns of capital. If your adjusted cost base goes below zero, you will have to pay capital gains tax on the amount below zero.

Distributions, if any, for all series of securities of a BMO Mutual Fund (other than ETF Series) are automatically reinvested in additional securities of the same series of the applicable BMO Mutual Fund, unless the securityholder elects in writing that they prefer to receive cash distributions. For further information, see the distribution policy for the applicable BMO Mutual Fund in the simplified prospectus.

Legal and regulatory disclosures

This information is for Investment Advisors only. By accepting, you certify that you are an Investment Advisor. If you are NOT an Investment Advisor, please decline and view the content in the Investor or Institutional areas of the site. The website is for informational purposes only and is not intended to provide a complete description of BMO Global Asset Management’s products or services. Past performance is not indicative of future results. It should not be construed as investment advice or relied upon in making an investment decision. Products and services of BMO Global Asset Management are only offered in jurisdictions where they may be lawfully offered for sale. The information contained in this Website does not constitute an offer or solicitation by anyone to buy or sell any investment fund or other product, service or information to anyone in any jurisdiction in which an offer or solicitation is not authorized or cannot be legally made or to any person to whom it is unlawful to make an offer of solicitation. All products and services are subject to the terms of each and every applicable agreement. It is important to note that not all products, services and information are available in all jurisdictions outside Canada.